Masterclass 1
Building Interactive Emails
In this workshop we’ll be diving into interactive email, understanding what it is, how it works and how it can help enhance the user experience. Pushing email code to its limits while also balancing that with code stability and future proofing.
Key Takeaways:
- Learn how to code a range of interactive elements
- Understand how to scale up interactive elements to use in more email campaigns
- Understand the accessibility issues with interactive email and what we can and can’t do about them.
Mark Robbins
Software Engineer, Parcel.io
Mark is a software engineer and #EmailGeek at Parcel.io working on tools to help developers build better emails.
He is an admin at EmailMarkup.org working towards better standards in HTML email markup and a member of the AMP4email working group bringing in a new generation of email markup. He is also a regular contributor to many open source email project and runs his own site GoodEmailCode.com.
Masterclass 2
Bringing CSS Animation to Email!
CSS animation is possible in email and this workshop will run through everything you need to set it up. From CTA hover effects to bespoke interactive experiences.
Key Takeaways:
- How to use CSS hover, transitions and keyframes in email
- Enhancing an interactive element with CSS animations
- Build a module to show enhanced GIFs and images using CSS animation
Jay Oram
Head of Development, ActionRocket
Specialist in email marketing and CRM – Jay runs the code and solutions team, building everything from one-off interactive emails, to complete email design systems. Jay and his team work with brands such as the BBC, PizzaExpress, Sky, Gymshark, Nespresso and lots more.